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Building The 2028 Games: Where Sports Industry Roots Meet Innovative Brand & Experience Leadership
Cross-functional strategist and operator with sports property experience, CPG brand innovation, startup growth expertise, and USC's interdisciplinary design-business-technology training—ready to contribute to LA28's once-in-a-generation mission.
My Value Proposition
As an LA resident and USC graduate student passionate about leveraging sport's mobilizing power, contributing to LA28 represents the intersection of my professional expertise, personal values, and deep commitment to enriching Los Angeles communities. I bring a multidimensional perspective shaped by sports industry foundations, commercial innovation, event production excellence, and authentic connection to LA's lifestyle and culture.
Sports Foundation
Early career built at New England Patriots, Boston Red Sox, and TrinityOne Sports Consultancy. Deep understanding of sports properties, fan engagement, partnership coordination, and the unique operational demands of major sports organizations.
Commercial & Brand Innovation
Led $100M+ product launch at Pabst Brewing; integral to $720M+ company turnaround. Experience across brand strategy, market positioning, product lifecycle management, and turning declining categories into growth stories.
Event Production Excellence
Created and produced "The Bouts"—high-end experiential events generating 200M+ media impressions. End-to-end event logistics, vendor coordination, brand integration, and on-site problem-solving at scale.
Cross-Functional Operations
Core team member during exponential startup growth (Grow Therapy: 74x revenue, 112x customer acquisition). Primary collaborator across product, engineering, marketing, operations. Strong project management and rapid execution.
LA Roots & Lifestyle
Venice beach resident living the active, community-engaged LA lifestyle. Marathon runner (4 of 6 World Marathon Majors completed), functional strength trainer, and committed volunteer with Baby2Baby. Embodied understanding of LA's values.
Interdisciplinary Mindset
Pursuing USC's MSIDBT (Design, Business, Technology) at Iovine & Young Academy. Trained in challenge-based problem-solving across disciplines—exactly the mindset LA28 needs for a once-in-a-generation undertaking.
Competencies by Department
Experience & Marketing
Brand Development & Strategy
- Brand positioning and repositioning
- Product launch strategy and execution
- Marketing campaign development
- Digital and social media strategy
Campaign Orchestration
- Multi-channel integrated campaigns
- Project timeline and workflow management
- Cross-functional stakeholder coordination
- Campaign performance tracking and optimization
Engagement & Content
- Fan and audience engagement strategy
- Content creation and creative direction
- Experiential marketing and activations
- Community engagement programming
Operations & Delivery
- Project and program management
- Smartsheet / Asana workflow management
- Budget and P&L oversight
- Timeline and milestone management
Sport & Games Delivery
Event Management
- End-to-end event planning and execution
- Venue coordination and logistics
- Vendor relationship management
- On-site operations and problem-solving
Stakeholder Relations
- Multi-stakeholder coordination
- Executive and partner communication
- Negotiation and agreement management
- Cross-functional alignment meetings
Operations Planning
- Operational readiness planning
- Resource allocation and scheduling
- Workflow design and optimization
- Games-time execution coordination
Experience Design
- Visitor and participant experience design
- Journey mapping and optimization
- Venue activation and look & feel
- Merchandise and commemorative programs
Games Logistics & Services
Accommodations & Services
- Stakeholder accommodation planning
- Service delivery coordination
- Hotel and housing liaison
- NOC/IPC relations and support
Logistics Coordination
- Transportation and mobility planning
- Supply chain and vendor management
- Accreditation and credential systems
- City operations coordination
Administrative & Compliance
- Permitting and regulatory management
- Contract management and procurement
- Documentation and record-keeping
- Compliance and quality assurance
Technology & Systems
- CRM implementation and management
- Tech stack evaluation and deployment
- Data analysis and reporting
- Customer journey mapping tools
Who I Am Beyond My Resume
Athlete & Marathon Runner
Committed to personal excellence. 4 of 6 World Marathon Majors completed. Understanding of endurance, resilience, and goal-setting mindset.
LA Community Member
Venice beach resident on the Santa Monica line. Deeply rooted in LA's coastal culture. Invested in the city's future and values.
Community Engagement
Active volunteer with Baby2Baby and other community initiatives. Committed to equitable access, inclusion, and supporting LA's most vulnerable populations.
USC Iovine & Young Academy
Studying interdisciplinary design-business-technology innovation. Building mindset and skillset for addressing complex, multifaceted challenges. Located near the Coliseum.
Let's Connect
I'm excited about the opportunity to contribute to LA28's mission of creating an unparalleled Olympic and Paralympic Games experience.